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Walmart Moms
Research and Insights Into This Important, Swing Voting Bloc

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  • In Their Own Words: Walmart Moms Summer Research Series
    In Their Own Words: Summer Research

    Walmart moms discuss the candidates and the election during focus groups held around the country this summer.

  • Walmart Moms Speak Up On the Price of Gas
    Walmart Moms Speak Up On the Price of Gas

    Walmart moms talk about the rising costs of gas and how it negatively affects their families budgets.

  • Middle Class Moms Just Getting By
    Middle Class Moms Just Getting By

    Walmart moms discuss how tough things can be for average middle class Americans like themselves.

  • Walmart Mom Profile: Staci
    Walmart Mom Profile: Staci

    A Walmart mom discusses what issues are important to her and her family in light of the upcoming election.

  • Walmart Mom Profile: Bridget
    Walmart Mom Profile: Bridget

    A Walmart mom discusses what issues are important to her and her family in light of the upcoming election.

  • Walk In My Shoes
    Walk In My Shoes

    Walmart moms think that politicians would change their tune if they had to walk in the shoes of regular middle-class Americans like themselves.

  • The Importance of Jobs
    The Importance of Jobs

    Walmart Moms discuss how important their jobs are to them, and whether or not politicians are doing enough to secure their families' futures.

  • Walmart Moms on Education
    Walmart Moms on Education

    Walmart moms discuss the state of education in our country and how it affects their future.

  • Walmart Moms Discuss Presidential Candidates
    Walmart Moms Discuss Presidential Candidates

    Walmart moms talk about their take on the current crop of presidential candidates.

Walmart Moms
Research and Insights Into This Important, Swing Voting Bloc
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public opinion strategies
momentum analysis

Research on Walmart Moms was conducted by Public Opinion Strategies and Momentum Analysis, LLC between 2008 and 2012.